Johnson & Johnson ZYRTEC®, JWT NY and HAUS partnered with Google to create a user-guided scavenger hunt that pushed the limits of YouTube. Parks Unleashed combined 136 interactive films, in-channel multi-level games, social channels, and prizes into one seamless user experience. Earned media and paid online ads drove over 2.25 million channel views within the first month. The average time spent on the game was over 6 minutes. There was a 4.4x increase in visitors in the final week of the contest, thanks to Queen Latifah’s participation. Case study