ZYRTEC® Parks Unleashed

Johnson & Johnson ZYRTEC®, JWT NY and HAUS partnered with Google to create a user-guided scavenger hunt that pushed the limits of YouTube. Parks Unleashed combined 136 interactive films, in-channel multi-level games, social channels, and prizes into one seamless user experience. Earned media and paid online ads drove over 2.25 million channel views within the first month. The average time spent on the game was over 6 minutes. There was a 4.4x increase in visitors in the final week of the contest thanks to Queen Latifah’s participation. Case study or press.

zyrtec latifahGoogle Top Ten

  • Date: 2011
  • Client: ZYRTEC | JWT New York
  • US Market: Custom YouTube brand channel - live action, 3D motion, game development, social
  • Awards:
    Clio Healthcare Silver - Games
    IAB MIXX Awards Silver
    James E Burke Marketing Award
    Webby Awards Digital Advertising Honoree
    Cannes Lion Media Shortlist