Champions Against Bullying
The NiceBot

The Never-Ending Anti-Bullying Machine. Something mean is posted every 60 seconds, so Champions Against Bullying has created a Twitter bot that’s delivering kindness to randomly selected users every 30 seconds. It’s pairing 1 compliment with 1 newly selected Twitter user each time, Tweeting the positive message directly at them. The NiceBot is the only automation exemption Twitter has ever allowed. In addition to living on Twitter, we 3D printed physical NiceBots and sent them to celebrity influencers who have taken a stand against bullying. Each NiceBot is powered by a Raspberry Pi and 4G enabled, displaying all of the nice Tweets as they go out in real-time.

We’ve organically reached over 14.1 million people in 142 different countries, with 590,000+ user engagements and mentions, and an amazing 99% positive response rate. The NiceBot is still going strong on its mission to spread kindness to every single user on Twitter. All 320 million of them. Check out the case study, read more here and watch for a nice tweet headed your way.

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  • Date: 2015
  • Client: Champions Against Bullying | Deutsch
  • URL:
  • US and Global: Social, web apps, 3D printed robot, packaging, influencer outreach
  • Awards and Honors:
    The One Show 2016 Merit Award Social Media
    4A’s Partner Awards Pro Bono Large Agency
    The Shorty Awards Finalist - Social Good Campaign/Twitter/Social Media Tool/Creative use of Technology/Non-Profit
    Webby Awards Nominee - Experimental & Innovation
    Creative Review Annual 2016