PNC Christmas Price Index
Gift Hunt

Adding a new spin to a 29-year-old tradition, Deutsch Inc. and B-Reel created a global gift hunt using the Google Street View API. Every year PNC calculates the Cost of Christmas by adding up the prices of the gifts in “The Twelve Days of Christmas” carol, a playful financial report called the “Christmas Price Index”. The index is used in classrooms to teach students about basic economic concepts like inflation and supply and demand. The hunt takes you on an interactive adventure across 5 continents to track down each of the gifts and find out how much they’ll cost in 2012. Case Study.

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  • Date: 2012
  • Client: PNC | Deutsch
  • US Market: Site
  • Awards:
    Adobe Cutting Edge Award
    FWA Site of the Day
    Webby Awards Financial Services & Insurance nominee
    Google Creative Sandbox 2012