Milk Protein Fight Club

Milk PEP wanted people to think about milk as a great source of protein, not just calcium. There’s a big health craze around protein lately, and milk was being mostly left out of the conversation. We went with a very simple, direct approach. “Protein Fight Club” is a series of short videos that show milk triumphing over various breakfast-food competitors in whacky, non-sensical battles. YouTube custom brand channel, TV, online video, standard media.

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  • Date: 2013
  • Client: Milk PEP | Deutsch
  • US Market: YouTube brand channel, TV, banners.