What does an extraordinary challenge look like? PwC helps many of the world’s largest companies take on enormous, complex challenges – from using big data to fight cancer to helping a domestic airline fly international. To help people understand what PwC can do, we created an immersive, 3D-animated website that brought these extraordinary challenges to life. At the center of the integrated campaign, the website brings PwC’s capabilities to life using simple, everyday objects that open up to reveal a world of complex and beautiful scenes. We partnered with Assembly to create beautiful interactive 3D environments, extensive motion capture animation and used rich, reactive sound design to take you behind the scenes of some of the company’s most complex projects. Case study.