Johnson & Johnson BAND-AID® Brand Adhesive Bandages and JWT NY developed BAND-AID® MagicVision™ featuring the Muppets, an augmented reality app that allows parents and children to enter a magical entertainment world featuring interactive performances by Kermit the Frog, Miss Piggy and Gonzo the Great. Designed to make kids feel better about their ‘boo-boos’, the app also includes photo-sharing and Band-Aid ‘movie house’ experiences, available in the App Store. AR app designed and developed in-house, 3D and animation with 9K9. Download the app or view the case study.
Users gave it 4.5/5 stars on the iTunes store and it has garnered a 12.5% app “like rate”— exceeding the 10% industry benchmark. Users spent 5 minutes playing on average and 30% of users open the app 7+ times. It won a Cannes Gold Lion in new mobile category and achieved 115 million+ earned media impressions.