BAND-AID® MagicVision™

Johnson & Johnson BAND-AID® Brand Adhesive Bandages and JWT NY developed BAND-AID® MagicVision™ featuring the Muppets, an augmented reality app that allows parents and children to enter a magical entertainment world featuring interactive performances by Kermit the Frog, Miss Piggy and Gonzo the Great. Designed to make kids feel better about their ‘boo-boos’, the app also includes photo-sharing and Band-Aid ‘movie house’ experiences, available in the App Store. AR app designed and developed in-house, 3D and animation with 9K9. Download the app or view the case study.

Users gave it 4.5/5 stars on the iTunes store and it has garnered a 12.5% app “like rate”— exceeding the 10% industry benchmark. Users spent 5 minutes playing on average and 30% of users open the app 7+ times. It won a Cannes Gold Lion in new mobile category and achieved 115 million+ earned media impressions.

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  • Date: 2012
  • Client: BAND-AID | JWT New York
  • US Market: AR App - iOS iPhone and iPad
  • Awards:
    Cannes Lions 2012 Gold - Mobile
    4A's Jay Chiat Award for Strategic Excellence 2012 - Brand Experience, Creative Technology
    London International Awards 2012 Silver - Digital Mobile App
    ADC Awards 2013 Silver
    CLIO Gold - Content & Contact, Bronze - Digital/Mobile App
    CLIO Healthcare Awards 2012 Gold
    Effie Gold 2013
    APG Creative Strategy Awards 2013 Bronze
    Webby Awards 2013 Webby Awards: Mobile Advertising, People's Voice - Mobile, Augmented Reality
    The Smarties (MMA) Global Winner - Mobile App, North America Regional Winner - Mobile App
    IAB MIXX Silver - Mobile Branded App
    Google Creative Sandbox 2012